Following news that on World Afro Day, 100 high-profile Black Britons have written a letter to MPs of all parties to vote for the recognition and prevention of Afro hair discrimination, by updating the 2010 Equality Act, our experts at Noma Sana, said:
“Those of us with Afro, curly and textured hair should be able to embrace and experiment with our natural hair the way that those with straight hair do. Historically this hasn’t been the case and people with Afro and curly hair have had to follow rules designed for those with less fragile, straighter hair types. By updating the 2010 Equality Act, Britain’s leaders have the opportunity to lead a step-change in attitudes towards inclusion among forward-thinking nations.
“Our mission is to empower people with curly and coily hair, and help educate people on how to look after their curls. Noma Sana is the first brand to design an electronic hair straightener which is truly inclusive and putts Afro and curly hair at the front of development. It understands that curly and coily hair types can take longer to style due to their nature. Through the mission of empowerment and specifically designed tools we want people to love the process of caring for their hair rather than seeing it as a chore. We create products that make styling diverse hair types easier.
“There is no one-size-fits-all product just the same way as there is no single hair type, yet hair and beauty brands have been slow to recognise this. Despite some brands improving their efforts around inclusion, many products on the market are created without the involvement and understanding of curly and coily hair types. This means they don’t work, or worse, can damage Afro hair rather than care for it. It’s time to make a collective change by updating the 2010 Equality Act. This will set a shining example to everyone and help bring this necessary change.”
