The textured hair industry in the UK is experiencing a transformative boom, reflecting a growing celebration of diversity and a demand for products that cater to curly, coily, and Afro hair textures. With nearly 50% of the UK population identifying as having textured hair, brands and businesses are finally catching up to serve this underserved market.
What’s Driving the Growth?
- Representation Matters: Increased visibility of natural hair in media and workplaces has inspired many to embrace their natural textures.
- Specialised Products: Brands like Afrocenchix, Cantu, and The Steam Bar are driving innovation with targeted solutions for hydration, detangling, and curl definition.
- Education & Community: Social media influencers and hairstylists are creating a wealth of knowledge on textured hair care, empowering consumers to take better care of their hair.
Opportunities for Growth
💡 Retail Expansion: Large retailers are dedicating more shelf space to textured hair products.
💡 Professional Training: A need for hairstylists trained in textured hair care is pushing salons to diversify their expertise.
💡 Tech Meets Hair: Apps and platforms are emerging to connect textured hair consumers with tailored product recommendations and services.
The Way Forward
For the UK textured hair industry, the focus must remain on authenticity, inclusivity, and innovation. Businesses that listen to their audience and create meaningful solutions will thrive in this dynamic market.
📈 Did you know? The global textured hair market is projected to reach £10 billion by 2028, with the UK playing a significant role.
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